#Surf expo 2021 full#

New Emerald CEO Hervé Sedky, who joined the company this week, said the acquisition offers a natural extension to the live events business while increasing engagement between Emerald and its customers. “A key consideration for partnering with Emerald was also the large volume of customers that are part of the Emerald portfolio which we believe will allow us to rapidly expand our customer base, including in new verticals.”

As store buyers register for the 2022 event, they are integrated into the file. Initial records are store buyers that registered the 2020, 2021 & 2022 shows (COVID impacted) and opted-in to receive mailings. “We have been looking for a partner so we can together respond to opportunities and current trends impacting the business environment,” he said. The mailing lists are from the official database of attendees for Surf Expo September 2022.

The company sees a lot of opportunity ahead and was looking for a partner to help them reach the next level. The pandemic has increased demand for Elastic’s digital platform, which has experienced its highest growth year ever, he said.

#Surf expo 2021 full#

“Through our acquisition of PlumRiver and the Elastic platform, we now have the capability to offer a full spectrum of bundled solutions to our customers – from discovery, lead generation to transaction – across both in person, face-to-face events as well as year-round digital opportunities,” he said. The company launched new digital products during this time, and customers were especially interested in those that centered around the transaction between buyer and seller, Emerald Chief Operating Officer Brian Field said. The total purchase price at closing was $34 million, including $30 million in cash and the rest in stock, according to an SEC filing.Įmerald operates live events across a wide array of industries and sees an opportunity to introduce Elastic to its brand customers while increasing Emerald’s digital capabilities.īest known for the 140 live events it puts on each year, the pandemic disrupted the staging of many of Emerald’s trade shows during 2020. Emerald, the parent company of Surf Expo and Outdoor Retailer announced Wednesday morning that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform used by some of the biggest names in the action sports and outdoor industries, including Patagonia, Vans, The North Face, Burton, Rip Curl, Boardriders, Volcom, Puma, New Balance and many others.